Sport Management

DEPARTMENT OF KINESIOLOGY

The primary purpose of the Department of Kinesiology is to develop competent educators and professionals who can make a positive contribution to school systems and to society and/or be admitted to and be successful in graduate studies. The department provides the curriculum, expertise, teaches the scientific basis of physical activity and the skills and fitness competencies inherent in the profession that will enable majors to be successful within the PE disciplines in the public and private sector (wellness/fitness training and promotion, recreation, sports programming in various settings), as well as instilling in the entire student body the awareness, appreciation, and benefits of lifetime physical activity. 

The Department of Kinesiology is committed to excellence consistent with the overall liberal arts mission of the College. Majors seeking Alabama Physical Education Teacher Certification for grades P-12 can receive certification by successfully completing all requirements in the Stillman Teacher Education Program (STEP), which includes maintaining a 2.50 grade point average, passing all required state standardized tests, and passing the edTPA assessment (see the Teacher Education Program section of this catalog for overall required program details).  All teacher education candidates are required to complete a background check using the Alabama State Department of Education process. Teacher candidates must have a background check before completing any field experiences hours. All students taking education courses with field experience hours are required to join the Student Alabama Education Association (SAEA).

Stillman College's Sport Management program will strive to be a leading program in sport management in the southeastern United States. The program will accomplish this goal by fostering the development of future leaders who will excel in the sports industry and contribute to advancing diversity and inclusion within the field. Our ultimate goal is to become a destination program for Stillman College and private liberal arts colleges in the southeastern United States.

The mission of the Sport Management Program at Stillman College is to empower and inspire future leaders in the sports industry through excellence in education, fostering diversity, equity, and inclusion, and cultivating a deep understanding of the cultural and societal impact of sports. We are committed to providing a comprehensive and innovative curriculum, hands-on experiential learning opportunities, and a supportive community that prepares our students to excel in the dynamic world of sport management.

SPORT MANAGEMENT MAJOR

Student Learning Outcomes

Upon completion of the Sport Management major, students will be able to perform the following:

1. Demonstrate a thorough understanding of key concepts and theories in sport management (Content)
2. Apply analytical and critical thinking skills to solve problems and make informal decisions in the sport industry (Critical Thinking)
3. Exhibit proficiency in written and oral communication specific to sport management (Communication)
4. Understand and articulate the importance of diversity, equity, and inclusion in the sports industry (Content and Communication)
5. Analyze and evaluate the impact of historical and cultural factors on sport management practices (Critical Thinking)
6. Develop strategies to promote and implement inclusive practices within sports organizations (Critical Thinking)
7. Demonstrate leadership skills and ethical decision-making in various sport management scenarios (Critical Thinking)
8. Exhibit the ability to motivate and manage diverse teams effectively (Communication)
9. Develop personal and professional leadership goals and actions plans (Content)
10. Apply classroom knowledge and theories to real-world sport management situations through internships and practical projects (Critical Thinking)
11. Demonstrate hands-on skills and competencies required in the sports industry (Content)
12. Reflect on experiential learning experiences to identify strengths and areas for improvement (Content)
13. Participate in community outreach and engagement activities related to sports (Content)
14. Understand the role of sports in promoting community well-being and development (Content)
15. Develop and implement community-based sports initiatives (Content and Critical Thinking)
16. Identify and pursue career opportunities in various sport management sectors, including sports marketing, event management, athletic administration, and sports analytics (Content)
17. Build and maintain a professional network within the sports industry (Content)
18. Prepare and present a professional portfolio that shows relevant skills, experiences, and achievements (Communication)
19. Conduct research projects that address current issues and trends in sport management (Content and Critical Thinking)
20. Analyze and interpret data to inform sport management practices and policies (Critical Thinking and Communication)
21. Develop innovative solutions and strategies to enhance the sports industry (Content)
22. Demonstrate a strong understanding of ethical principles and practices in sport management (Content)
23. Evaluate the ethical implications of decisions and actions in the sports industry (Critical Thinking)
24. Advocate for fair play, transparency, and social responsibility in sport management (Communication)

As a result of successful completion of the Sport Management Program, graduates will be able to perform the following:

1. Understand a strong foundation in the principles and practices of sport management
2. Apply critical thinking, problem-solving, and analytical skills
3. Gain experiential learning opportunities through internships, practicums, and industry partnerships
4. Promote research and scholarship in sport management
5. Accept leadership roles in various sports industry sectors, including professional sports, collegiate athletics, recreational sports, and sports marketing

Semester Plan

Included below are sample semester-by-semester plans for the major in Sport Management.